The Truth About Business Information Products

One of the most saturated markets on the Internet is the “How to Make Money Online” or “Business Secrets” market. There seem to be endless Ebooks, DVD’s and audio downloads available but are they any good? You can’t buy them all, which should you choose?

I’ve bought quite a few of these products. Many were worth the money, some more than others. Some products are more fluff than substance and when you finally got to the substance that was actually going to benefit you, you found it was regurgitated from some other guru.

The fact is in any given particular sub niche of the make money market there will be a considerable overlap on what each info product will be offering. Say you want to learn about Pay Per Click marketing. There are so many Ebooks out there about Google AdWords and all the other PPC systems. And I would guess something like 75% of the information is the same in almost all the ebooks.

The question is which one should you choose? In a lot of cases Ebooks are written by someone who has read another great Ebook. Then they basically re-write it in their own words. In most markets there are a few people who are the true experts that have been doing it for longer than everyone else and have the most success at what they are teaching. Those are the people to seek out. It’s normally a good idea to go to the source of the information rather than get a watered down version

There are also products out there that have information on a new innovative ways to do things. These are also worth buying. The problem is knowing when there really is some original and unique benefit to a product. The people selling these products by definition should be marketing experts. That means, if they choose, they can probably sell you a sub par product by making it look way better than it really is.

My advice would be to be cautious when choosing products and use plenty of common sense. Go through the information on each product you think you might want to buy and compare them. If their product is any good then they should be giving away some very useful information just to convince you of their product.

Generally if their marketing is all fluff and no substance with claims (founded or not) of wild sums of money, but no actual information on how they did it then the product is probably of less worth than others. When the product is worth buying you will normally be given an outline or teaser of what they are going to give you that really shows you some worth and makes you want to buy the product to get all the information.

If the product mainly appeals to your emotions and you want to buy it because they’ve reminded you of the great car you’ll be able to buy, or wonderful life you’ll have then I would recommend not buying it.

The best advice I can give is to use lots of common sense and delay your purchasing decision a day or two so that you can be sure you aren’t just being swept up in the moment. One great way to learn how to market is to look at as many of the sales systems of these products as you can. Not only will you pick up a thing or two but you will gain experience of which products are worth buying and which aren’t.

At the site below I try to give away as much useful information as I can and recommend only the best and most worthwhile products. I would recommend that you check it out (but then I would say that wouldn’t I!).