The Truth About Business Information Products

One of the most saturated markets on the Internet is the “How to Make Money Online” or “Business Secrets” market. There seem to be endless Ebooks, DVD’s and audio downloads available but are they any good? You can’t buy them all, which should you choose?

I’ve bought quite a few of these products. Many were worth the money, some more than others. Some products are more fluff than substance and when you finally got to the substance that was actually going to benefit you, you found it was regurgitated from some other guru.

The fact is in any given particular sub niche of the make money market there will be a considerable overlap on what each info product will be offering. Say you want to learn about Pay Per Click marketing. There are so many Ebooks out there about Google AdWords and all the other PPC systems. And I would guess something like 75% of the information is the same in almost all the ebooks.

The question is which one should you choose? In a lot of cases Ebooks are written by someone who has read another great Ebook. Then they basically re-write it in their own words. In most markets there are a few people who are the true experts that have been doing it for longer than everyone else and have the most success at what they are teaching. Those are the people to seek out. It’s normally a good idea to go to the source of the information rather than get a watered down version

There are also products out there that have information on a new innovative ways to do things. These are also worth buying. The problem is knowing when there really is some original and unique benefit to a product. The people selling these products by definition should be marketing experts. That means, if they choose, they can probably sell you a sub par product by making it look way better than it really is.

My advice would be to be cautious when choosing products and use plenty of common sense. Go through the information on each product you think you might want to buy and compare them. If their product is any good then they should be giving away some very useful information just to convince you of their product.

Generally if their marketing is all fluff and no substance with claims (founded or not) of wild sums of money, but no actual information on how they did it then the product is probably of less worth than others. When the product is worth buying you will normally be given an outline or teaser of what they are going to give you that really shows you some worth and makes you want to buy the product to get all the information.

If the product mainly appeals to your emotions and you want to buy it because they’ve reminded you of the great car you’ll be able to buy, or wonderful life you’ll have then I would recommend not buying it.

The best advice I can give is to use lots of common sense and delay your purchasing decision a day or two so that you can be sure you aren’t just being swept up in the moment. One great way to learn how to market is to look at as many of the sales systems of these products as you can. Not only will you pick up a thing or two but you will gain experience of which products are worth buying and which aren’t.

At the site below I try to give away as much useful information as I can and recommend only the best and most worthwhile products. I would recommend that you check it out (but then I would say that wouldn’t I!).

Is Your Critical Business Information Protected with Remote Data Backup?

How would your business be affected if there was a fire or flood that completely wiped out your computer system? How long would it take you to recover? Data backup and specifically, remote or online data backup is ABSOLUTELY something that the smart business owner (small or large) should consider and implement.

All of the important information on your computer like financial documents, email, digital photos, music and more; for businesses: customer files, accounting programs and files, contact & direct mail lists, sales tracking, photos, product information, etc. that would be missed or (more likely) devastating if not accessible should be backed up or saved somewhere other than your hard drive or even local backup systems such as CD, DVED, flash or tape drives or USB. Offsite or remote data back up is imperative to consider if you value your computer’s information.

Your data can be lost in a variety of ways and for different reasons. Power spikes are capable of leading to data loss, especially for computer systems without surge protectors or voltage regulators. Unfortunately, computers are vulnerable to hard drive crashes, virus attacks, theft and natural disasters, which can erase everything in an instant. All of us are possible victims of accidental file deletions or disk reformatting. Not to mention physical hazards like flood, fire or other natural (or unnatural) disaster. Virus or malware attacks can lead to lost files and information for unlucky computer users. Human error or sabotage can seriously damage or destroy files and even backups.

A recent article on AOL News cites a Florida woman, afraid of losing her job, deleting $2.5 million worth of company files from the architectural firm where she worked. “She obviously wasn’t quite right in the head when doing this, but we’re inclined to think that the owner of the business isn’t all there either. Despite estimating the worth of the company’s files at $2.5 million, the architecture firm had no backup systems in place. That’s a recipe for disaster regardless of the sanity of your employees. Even the local Sheriff’s office knows better than that, issuing the following statement: The lesson to be learned here is that you can’t depend on having just one set of records or files and having your employees have access to them. You’ve got to have some kind of backup. Thankfully the files were able to be recovered, but backups of important files are not something you should take lightly.”

Statistics show that one out of ten hard drives fail each year. Another widely published statistic from the U.S. National Archives & Records Administration in Washington states that 50% of businesses that lose their critical data for 10 days or more file for bankruptcy.

Backing up your data is essential and easy to implement, regardless of what kind of computing you do. These days, most people backup their important information on CDs, DVDs, external hard drivers, and flash drives so they can quickly retrieve the second copy if ever needed. However, what they fail to realize is these second copies are just as vulnerable and susceptible to damage as the first copy, especially if they are stored in near vicinity of each other. Using a backup method such as CD-ROM or external hard drive defeats the purpose if it is not kept in a completely remote, different area. Fire, theft, flood, and natural disasters are still viable threats.

Online data storage is a very good alternative. There are other benefits to automated remote data back up services. Automatic backups save at least 10 minutes a day over manual backups. You or your employee spending that time running backups at $20 an hour, translates into about $67 a month in savings. Manual backup media, as discussed, is notoriously failure-prone and vulnerable to environmental damage (heat, sunlight, humidity, liquids, dust) and human mishandling (scratched, bent and dropped, lost or stolen). Security of your critical data when backed up with an online and off-site data backup service can be verified as far superior to manual backup media. It even protects you from theft. If your laptop is stolen,(which happens frequently) you’ll still have all the data.

Online Marketing Options and Building Your Online Business – Information Overload, Don’t Get Lost!

Many sleepless nights information overload – I can remember when I first turned on the computer and started my search to learn more about starting an online business. Many nights staying up to 3 or 4 in the morning wondering if I had just uncovered the next best product to sell or the next best marketing program to help me generate leads and eventually drive more traffic to this new business. I had lost many nights of sleep because every click of the mouse uncovered another product or opportunity and I began to get overloaded with information to the point of nausea.

Searching for the right product to get started – I was looking for the perfect business opportunity searching page after page reading and hoping that this was the product to help me get started. Being a single parent with little to no extra time many companies claimed their product was the best opportunity to secure a solid financial future for me and my family (two daughter’s). That their product would enable me to spend more time with my daughter’s and change my life forever. I began to get frustrated and lost in my search.

What I learned during my late night searches and what I can share with all of the other online business opportunity seekers – I had to reflect back to my previous career as a PGA professional to find answers to my questions. When searching for an online business product or marketing program it’s like buying golf clubs for the first time. They have so many club brands available and sell golf clubs at so many locations that the question is not what are the best golf clubs or where to buy the golf clubs. As in golf, the online business opportunity is similar because their are so many online MLM products offered and so many distributors to buy them from it can be extremely confusing. Everyone claims to have the best marketing program to market the products you eventually develop a sense of insanity. Ask yourself one question. Does someone really just buy a product or do they buy a product from someone they know and trust? Brand yourself and others will buy any and all the products you have to offer. I realized this when members of the golf club would spend a little more money and purchase the clubs from me instead of a wholesale outlet. The reason is they had developed a relationship with me and trusted me. I had branded myself and had the knowledge and experience to assist them throughout their purchase of their new clubs. Many marketing programs offered do not allow you to brand yourself but someone else. Make sure you buy a marketing program that allows you to brand yourself. Partner up with someone that you can relate to thus improving your chances of success in developing your online business. Best of luck!

Most Successful Home Based Business Information

The most successful home based business is something that you’ll never find in your life! Why? Because it’s not the idea that makes it successful, it’s you! Obviously you are going to get a lot of ideas from the internet. A few of them are really good. But depending on your skills and type of work you like to do most, success can come from any type of business. However, there are several home based businesses that I would really like to include here but I’m only going to focus on one which is affiliate marketing.

If you are specifically looking for something that has lower risk than a conventional business and can bring you much profit, you should start looking into affiliate marketing. You want to be careful because there are a lot of scams out there and you need to really be mindful to find the right program. A program that offers education and mentoring, something that is not going to leave you hanging asking the questions “how do I get started?” Or, “what do I do next?” Even with the most successful home based business you will go through trial and error. With the right program that teaches you and mentors you, trial and error will be minimal.

A lot of people all over the globe are now earning thousands and even millions from the comfort of their homes working this business. It’s an online business, so you’ll need a computer, an internet connection, and some knowledge of Pay Per Click and some very basic HTML coding. The start-up budget is relatively low and in most cases you’ll need about $100 to start affiliate marketing. The steps to start affiliate marketing are really simple. Just join an affiliate marketing program and choose suitable products that will attract customers. Become a master at advertising your products on the internet and you are well on your way. It’s all about driving traffic to your products. Make sure to treat this business as if it were a full-time job and you shall be successful. If you can work regularly the potential with affiliate marketing is endless!

Although it is not guaranteed that you will make thousands or millions of dollars through affiliate marketing, it is very possible! If you have the drive and determination to make it your own business and work the business day in and day out with a sense of compelling passion, then I am confident you will make this the most successful home based business for you and your family. Find out for yourself with a simple online search and you will see some of the success stories and the people who are making this happen everyday.